A Shift in Direction
Australian winemaker Henry’s Drive Vignerons, part of the Quintessential portfolio in the U.S., is rebranding as Vintage Longbottom and shifting sourcing from the Padthaway region to McLaren Vale and Adelaide Hills.
The new moniker is concurrent with Margo Longbottom, daughter of proprietor Kim Longbottom, joining the business. Moving forward, the company’s Henry’s Drive brand will include a Shiraz and Shiraz Cabernet Sauvignon (both $50), and the H series will include Chardonnay, Syrah, and newcomer Sauvignon Blanc ($40). High-end Magnus Shiraz is positioned at $80.